L. Advertising and Branding

L. ADVERTISING AND BRANDING

1. Approval of Advertising

L.1.01 - Authorized Persons - Advertising:

From time to time, advertising will be used as communication to promote the products or services or convey important messages of the System through media that includes but is not limited to: print, broadcast, Web, mail, and outdoor display.

The Chancellor or college President or their designees must approve System or college advertising. Advertising to recruit faculty and staff will be conducted through Human Resources. The inclusion of vendor-supplied advertising opportunities may be a consideration in purchasing practices.

The System's relationships with advertising agencies and other related providers are to be managed by and accessed through the Vice Chancellor for External Affairs or designee.

L.1.02 - Authority - Identity and Branding Elements:

The names, logos, trademarks, and other identifying marks of the System, its Foundation, Board of Trustees, colleges and centers shall be protected and cannot be used without the express approval of the Vice Chancellor for External Affairs or designee.

The System and/or college logos may be used by any System office for System publications or activities. The logotypes may not be altered or presented except as outlined in the official System style book.

L.1.03 - Authority - Creation of Branding Elements:

The creation of branding elements such as taglines and logotypes is the responsibility of the Vice Chancellor for External Affairs or designee. Entities within the System wishing to create branding elements for departments, programs or events must adhere to the process outlined in the System style book.

L.1.04 - System Providing Advertising Media or Venues:
System departments and programs may accept advertising such as the display of commercial logos or slogans at sponsored events, or ads in publications in exchange for fees or services, reserving the right to refuse any advertisement that reflects discrimination, or does not meet standards observed by the System.

Outside businesses and organizations must obtain written permission to distribute advertising on System premises. Proposals to post links on any System website that connect to businesses and/or organizations must be approved by the Vice Chancellor for External Affairs or designated representatives.